Effy & Mall Grab present: Fragrance

Mall Grab and Effy bring their Fragrance imprint to London this summer, taking over the unique surroundings of Boston Manor Park with a carefully curated lineup of label affiliates and special guests.

Set within one of London’s most distinctive outdoor locations, the event unfolds across two iconic stages. The Bridge sits beneath the towering M4 flyover, an industrial open-air space defined by scale, atmosphere and cutting-edge sound and production. Nearby, The Woods offers a contrasting experience—an intimate woodland dancefloor inspired by the spirit of DIY raves and deeper, more immersive sounds.

The first wave of artists joining Mall Grab and Effy will be revealed very soon.